ETUDE Double Lasting Serum Skin Foundation No.13C1 Rosy Pure 30g

Product and option details

• Brand: ETUDE
• Product type: Foundation
• Option: Rosy Pure
• Size / pack stated: 30g

Getting the base right

This ETUDE foundation works best when the shade is considered alongside your preferred finish. Compare it at the jaw and blend towards the neck in natural light. Skin preparation also affects how coverage sits: give moisturiser and sunscreen time to settle before applying your base.

How to use

Apply after skincare and sunscreen. Blend a thin layer from the centre of the face outwards using a suitable brush, sponge or clean fingertips. Add coverage gradually where needed.

Apply a small amount with a suitable brush, sponge or fingertips and blend outward. Add coverage locally around marks or uneven-looking areas. Keeping the first layer thin leaves more control over the final result and helps avoid a heavy edge around the hairline.

Formula and finish

• Panthenol: A moisture-supporting ingredient that helps keep the skin feeling soft and comfortable during cosmetic care.
• Madecassoside: A centella-associated conditioning ingredient, included alongside the rest of the formula rather than as a separate treatment.
• Hyaluronic acid: A moisture-binding ingredient used in the water-based phase of hydrating cosmetic formulas.
• Glycerin: A humectant that binds moisture, helping the formula maintain a hydrated feel without adding an oil layer.
• Vitamin E: An antioxidant and conditioning ingredient used within the formula; its presence does not establish a clinical treatment effect.
• Diisostearyl malate: An emollient used to improve spread and give lip and makeup formulas a comfortable, smooth feel.

Frequently asked questions

Should I apply one thick layer or build coverage?

Build this foundation in thin layers. Let the first application settle and add a small amount only where needed; the rest of the face can retain a lighter finish.

How do I check the shade?

Compare the selected ETUDE shade against the jawline in daylight. Check the complete shade name and code, since numbers used by other foundation ranges are not a reliable colour match.

Which option does this listing identify?

The listed option is Rosy Pure. Match the complete option name when comparing ETUDE products. A similar product name or neighbouring shade number does not establish the same colour, format or pack.

Which ingredients help identify the formula?

The ingredient declaration includes Panthenol, Madecassoside and Hyaluronic acid. These are selected formula ingredients, not a separate treatment or a statement of concentration. Read the complete list below when checking the product against ingredients you already use.

Full ingredients (INCI)

WATER / AQUA / EAU, TITANIUM DIOXIDE (CI 77891), DIPHENYLSILOXY PHENYL TRIMETHICONE, CYCLOPENTASILOXANE, BUTYLENE GLYCOL, ETHYLHEXYL METHOXYCINNAMATE, CAPRYLYL METHICONE, GLYCERIN, CYCLOHEXASILOXANE, POLYMETHYL METHACRYLATE, ALCOHOL DENAT., LAURYL PEG-8 DIMETHICONE, TRIMETHYLSILOXYSILICATE, DIISOSTEARYL MALATE, CETYL PEG/PPG-10/1 DIMETHICONE, DISTEARDIMONIUM HECTORITE, TRIDECYL TRIMELLITATE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, BORON NITRIDE, 1,2-HEXANEDIOL, SODIUM CHLORIDE, FRAGRANCE / PARFUM, ACRYLATES/ETHYLHEXYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER, IRON OXIDES (CI 77492), ALUMINUM HYDROXIDE, TRIETHOXYCAPRYLYLSILANE, POLYSORBATE 80, IRON OXIDES (CI 77491), LACTOBACILLUS FERMENT LYSATE, HYDROGENATED LECITHIN, PANTHENOL, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, IRON OXIDES (CI 77499), HYALURONIC ACID, BHT, MADECASSOSIDE, PROPANEDIOL, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CENTELLA ASIATICA FLOWER/LEAF/STEM EXTRACT

Ingredients can vary by shade, market or reformulation. Check the declaration on the product you receive.