{"product_id":"holika-holika-gold-kiwi-vita-c-brightening-serum-45ml","title":"Holika Holika Gold Kiwi Vita C+ Brightening Serum 45ml","description":"\u003cp\u003eHolika Holika Gold Kiwi Vita C+ Brightening Serum 45ml is a moisturising serum centred on golden kiwi extract. Its brightening-focused formula is intended for dull, uneven-looking skin and sits between toner and cream. Pat on a small amount, then allow it to settle before the next layer. The bottle contains 45ml. The formula also includes panthenol, Niacinamide.\u003c\/p\u003e\n\u003csection\u003e\u003ch2\u003eIngredients and their roles\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePanthenol: A moisture-supporting ingredient that helps keep the skin feeling soft and comfortable during cosmetic care.\u003c\/li\u003e\n\u003cli\u003eNiacinamide: A form of vitamin B3 used in skin-conditioning formulas, including products focused on a more even-looking complexion.\u003c\/li\u003e\n\u003cli\u003eBetaine: A moisture-binding ingredient that complements the formula's other humectants and helps maintain a comfortable feel.\u003c\/li\u003e\n\u003cli\u003eSodium hyaluronate: A salt of hyaluronic acid used for moisture retention, contributing to the formula's hydrating feel.\u003c\/li\u003e\n\u003cli\u003eAllantoin: A skin-conditioning ingredient used to support a softer, more comfortable skin feel.\u003c\/li\u003e\n\u003cli\u003eGlycerin: A humectant that binds moisture, helping the formula maintain a hydrated feel without adding an oil layer.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection\u003e\u003ch2\u003eWhere this treatment fits\u003c\/h2\u003e\n\u003cp\u003eChoose this Holika Holika serum for a focused step between cleansing and your finishing moisturiser. Its place in the routine depends on the formula: a hydrating treatment can support a simple daily routine, while a retinoid or exfoliating treatment needs its own introduction schedule. Consider the ingredients you already use before adding another concentrated product.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter toner, apply an appropriate amount evenly across your face and gently pat to help absorption.\u003c\/p\u003e\n\u003cp\u003eDistribute a small amount evenly rather than repeatedly rubbing one area. Let the treatment settle before applying cream. If several layers feel heavy or roll under makeup, reduce the number of products in that routine instead of increasing the amount of serum.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection\u003e\u003ch2\u003eProduct and option details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Holika Holika\u003c\/li\u003e\n\u003cli\u003eProduct type: Serum\u003c\/li\u003e\n\u003cli\u003eOption: 45ml\u003c\/li\u003e\n\u003cli\u003eSize \/ pack stated: 45ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection data-role=\"faq\"\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this replace a moisturiser?\u003c\/h3\u003e\n\u003cp\u003eUse this serum as the treatment layer. A moisturiser can follow to give dry-feeling areas a more comfortable finish; adjust its texture to how your skin feels after the serum.\u003c\/p\u003e\n\u003ch3\u003eCan I combine it with other treatments?\u003c\/h3\u003e\n\u003cp\u003eCompare the complete formulas first. Introducing this serum on its own makes it easier to judge comfort. Where retinoids or exfoliating acids are involved, follow the specific product instructions before combining treatment steps.\u003c\/p\u003e\n\u003ch3\u003eWhat size is this version?\u003c\/h3\u003e\n\u003cp\u003eThis listing identifies the 45ml version. Compare the full product name and pack quantity when choosing between sizes, since another listing in the same Holika Holika range may have different contents.\u003c\/p\u003e\n\u003ch3\u003eWhich ingredients help identify the formula?\u003c\/h3\u003e\n\u003cp\u003eThe ingredient declaration includes Panthenol, Niacinamide and Betaine. These are selected formula ingredients, not a separate treatment or a statement of concentration. Read the complete list below when checking the product against ingredients you already use.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection data-role=\"inci\"\u003e\u003ch2\u003eFull ingredients (INCI)\u003c\/h2\u003e\n\u003cp\u003eKiwi Extract (550,000 ppm), Butylene Glycol, Glycerin, Purified Water, Arbutin, Niacinamide, 1,2-Hexanediol, Ascorbic Acid (350.5 ppb), Kiwi Seed Oil (150 ppm), Carnitine, 4-Butylresorcinol, Allantoin, Yeast Extract, Glycoprotein, Sodium Ascorbyl Phosphate, Biotin, Panthenol, Thiamine HCl, Cyanocobalamin, Riboflavin, Pyridoxine, Folic Acid, Menadione, Bioflavonoids, Tocopheryl Acetate, Glutathione, Betaine, Polyquaternium-51, Glycerin Polyacrylate, Sodium Hyaluronate, Lecithin, Polyglyceryl-10 Oleate, PPG-13-Detradeceth-24, Caprylic\/Capric Triglyceride, Guar Gum, Agar, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Allantoin, Chitosan, Polymethyl Methacrylate, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Indian Mulberry Leaf Extract, Indian Mulberry Flower Extract, Holy Basil Leaf Extract, Turmeric Root Extract, Coral Seaweed Extract, Ethylhexylglycerin, Disodium EDTA, Adenosine, Fragrance, Limonene.\u003c\/p\u003e\n\u003cp\u003eIngredients can vary by shade, market or reformulation. Check the declaration on the product you receive.\u003c\/p\u003e\u003c\/section\u003e","brand":"Holika Holika","offers":[{"title":"45ml","offer_id":55719870234963,"sku":"667265_G7H42B","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/2214\/0243\/files\/1719984993882_30cd39cdd74e48359008ffca90a25fdb_388905d5-0666-4f50-81c5-684f245a80bf.png?v=1793663623","url":"https:\/\/enrapturecosmetics.com\/products\/holika-holika-gold-kiwi-vita-c-brightening-serum-45ml","provider":"Enrapturecosmetics","version":"1.0","type":"link"}